Communications & Marketing

Staci is a double alum from Penn State with a background in both Information Technology and Marketing. She joined Gettysburg College's Communications and Marketing team in March 2022.

Published

• Grimes, S., & Yates, J. (2026, May 6). From clicks to confidence: How Gettysburg turned marketing data into boardroom decisions. Volt. https://voltedu.com/features/lessons-from-the-field/from-clicks-to-confidence-how-gettysburg-turned-marketing-data-into-boardroom-decisions/
• Baker, M., Grimes, S., & Yates, J. (2025, December 23). Beyond crisis comms 101: Navigating a viral moment. CUPRAP. https://www.cuprap.org/beyond-crisis-comms-101-navigating-a-viral-moment

Presented

• Grimes, S., & Yates, J. (2026, March 11–13). Inform your marketing [Conference session]. 2026 CUPRAP Annual Spring Conference, Lancaster, PA, United States. https://www.cuprap.org/
• Grimes, S., & Yates, J. (2025, November 10–13). Inform your marketing [Conference session]. 2025 American Marketing Association Symposium for the Marketing of Higher Education, Washington, DC, United States. https://www.ama.org/
• Grimes, S., Marinelli, M., White, K., & Wilkinson, H. (2024, March 13–15). The power of data & storytelling: Leveraging social media to drive impact across campus [Conference session]. 2024 CUPRAP Annual Spring Conference, Lancaster, PA, United States.  https://www.cuprap.org/
• Grimes, S., White, K., & Wittle, A. (2024, March 14). Digital (alumni) engagement and developing digital communities [Conference session]. 2024 CUPRAP Annual Spring Conference, Lancaster, PA, United States.   https://www.cuprap.org/

Quoted

• Venzin, M. (2025). Know your audience and goals first. Major Gifts Report, 27(10). https://onlinelibrary.wiley.com/toc/23258608/2025/27/10
• Venzin, M. (2024, August 6). Ways to remain proactive in the face of a crisis. Nonprofit Communications Report. https://doi.org/10.1002/npcr.32450
• Gomez, R. (2024, June 11). Higher education social media strategy: How Gettysburg College makes the grade. Sprout Social. https://sproutsocial.com/insights/higher-education-social-media-strategy/